A collaboration w/ Boomerang Agency for Amazon Prime Video

 

GOAL - to generate buzz and create content that resonated with young adults interested in romance.

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TO ACHIEVE THIS - we focused on the theme of "The Hype" in our social media strategy. We recognized that Gen Z audiences are drawn to storylines featuring one true pairing. In the current social isolation and online dating climate, the search for a true partner has become more pressing for many young people.

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THE SOLUTION - In order to address the challenges that can arise in young love, such as issues with communication, we enlisted the help of rapper Donnie to offer advice and support to our followers through personalized rap poems, take-me-back raps, and love messages. We recorded these segments once and used them as the basis for multiple social media episodes.

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For more information about my process, click on the INFO+ button.

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